广告英语写作
『壹』 广告文案,广告文案撰稿人,广告文案写作三者英文的统一表达是什么
撰稿人一般指报社的职位,文案是推广产品的,两者相似但不一样
『贰』 英语翻译 关于广告英语修辞的论文写作有那些参考文献可选
参考文献
孙晓丽.广告英语与实例
陈培爱.中外广告史:站在当代视角的全面回顾
王佐良,丁往道.英语文体学引论
『叁』 写一篇关于广告的英语作文
广告之所以存在是有其特殊意义的,它可以传达出平面的信息、品牌、形象从而吸引消费。
The existence of advertising has its special significance.It can be used to convey the plane information,brand and image,so as to attract consumption.
广告设计是物质文化和生活方式的审美再创造,通过夸张、联想、象征、比喻、诙谐、幽默等手法对画面进行美化处理,使之符合人美的审美需求。
Advertising design is an aesthetic recreation of material culture and life style.
It beautifies the pictures by exaggeration,association,symbolism,metaphor,humor and humor,so as to meet the aesthetic needs of people's praise.
现代商业社会中,商品和服务信息绝大多数都是通过广告传递的,平面广告通过文字、色彩、图形将信息准确地表达出来,而二维广告则通过声音、动态效果表达信息,通过以上各种方式商品和服务才能被消费者接受和认识。
In modern commercial society,the vast majority of goods and services information is transmitted through advertising.
Print advertising accurately expresses information through words,colors and graphics,while two-dimensional advertising expresses information through sound and dynamic effects.
Only through the above various ways can goods and services be accepted and recognized by consumers.
(3)广告英语写作扩展阅读
以广告活动的参与者为出发点,广告构成要素有:广告主、广告公司、广告媒体、广告信息、广告思想和技巧、广告受众、广告费用及广告效果。以大众传播理论为出发点,广告信息传播过程中的广告构成要素主要包括:广告信源、广告信息、广告媒介、广告信宿等要素。
广告不同于一般大众传播和宣传活动,主要表现在:广告是一种传播工具,是将某一项商品的信息,由这项商品的生产或经营机构(广告主)传送给一群用户和消费者;做广告需要付费;广告进行的传播活动是带有说服性的;广告是有目的、有计划,是连续的。
广告不仅对广告主有利,而且对目标对象也有好处,它可使用户和消费者得到有用的信息。
『肆』 关于广告的短篇英语文章(英文写作)
自己手写了一篇给你。Advertisements appear everywhere in modern society. When you walk along the streets, you can see large billboards with beautiful girls smiling at you. You read newspapers, and you find half of the pages covered with ads. Turn on the TV set and you will see ads again. Whether you like it or not ads are pouring into your life every moment.
These days advertisers devise hundreds of competitions which will enable us to win huge sums of money. They not only offer samples, but free cars, free houses, and free trip abroad as well. They have discovered that all of us love to get something for nothing. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
But not all advertisements are trustworthy. Certain advertised procts turn out to be deceitful, or fail to live up to what is advertised. Some advertisements tempt consumers to spend money and buy things they don’ really need. So the consumers’ own sound judgments are necessary and essential
『伍』 百事可乐的广告词 用英语写作
1898年 清爽、可口,百事可乐
In 1898, fresh and delicious, Pepsi
1903年 提神、爽心、增进消化
In 1903, refreshing, comfort, and improve digestion
1905年 可口之饮料
In 1905, delicious beverage
1906年 天然饮料——百事可乐
Natural drink 1906 - Pepsi
1907年 百事可乐:可口、健康
In 1907, PepsiCo, delicious and healthy
1909年 百事可乐:使你才气焕发
1909 Pepsi: make your brilliant bright
1910年 喝百事可乐,让你心满意足
1910 drink Pepsi, make you satisfied
1923年 这就是健康:百事可乐
In 1923, This is health: Pepsi
品尝百事,你将喜欢它
Taste the Pepsi, you will like it
1928年 百事可乐,激励你的士气
The morale of the 1928 Pepsi, inspire you
1932年 一样的价格,双倍的享受
In 1932, the same price, double enjoyment
1939年 一样的价,双倍的量
The same price in 1939, double the amount
1940年 百事可乐是属于你的饮料
In 1940, Pepsi is belong to you drink
1943年 令人诱惑的口味
In 1943, tempting taste
1945年 百事可乐:更多、更好
Pepsi: 1945 more and better
1949年 口味最好、花钱更少
Best taste 1949, spending less money
1950年 量多、活力更多
In 1950 more than, more dynamic
1953年 清新、爽口
In 1953, pure and fresh, and refreshing
1958年 爱社交,喝百事
1958 love social, drink Pepsi
喝百事,增友谊
Drink Pepsi, increase the friendship
1959年 百事可乐令你心旷神怡
In 1959, Pepsi cola makes you relaxed and happy
1961年 这就是百事,它属于年轻的心
In 1961, This is Pepsi, it belongs to young heart
1963年 奋起吧,你就属于百事新一代
1963 rose up, and you belong to a new generation Pepsi
1964年 让自己充满活力,你是百事新一代
In 1964, Let oneself energetic, you are a new generation Pepsi
1967年 口味独一无二,百事可乐向前涌动
In 1967, Taste unique, Pepsi to surge forward
品尝无可比拟的百事
Tasting the incomparable Pepsi
1969年 生活/奉献
1969 life/dedication
你从生活中获取,百事从奉献中获取
You get out of life, Pepsi from dedication
1971年 拥有一个百事的日子
In 1971, Have a Pepsi
1973年 成为百事人,感受自由心
In 1973, PepsiCo, free heart
1975年 百事挑战,让你的感觉来决定
The Pepsi challenge 1975, let you feel to decide
1976年 拥有百事时代
In 1976, With Pepsi era
1979年 把握百事精神,赋予百事挑战
In 1979, Grasp the Pepsi spirit, giving the Pepsi challenge
1982年 喝百事可乐,享受一生美味
Delicious drink Pepsi, 1982, enjoy life
啊!百事的时代
Ah! The era of Pepsi
1983年 现在就去体会百事
In 1983, Now go to Pepsi
1984年 百事可乐,新一代的选择
In 1984, Pepsi, the choice of a new generation
1987年 百事可乐:美国的选择
1987 Pepsi: the choice of the United States
1990年 亲爱的,这就是您所需要的
1990, dear, this is what you need
1992年 不能没有它——百事可乐
1992 we can not live without it - Pepsi
1993年 年轻、开心,喝百事
1993 years young, happy, drink Pepsi
1995年 百事之外,别无选择
In 1995, PepsiCo, have no other choice
1996年 改变新的一页:百事可乐
Change a new page in 1996: Pepsi
1998年 新一代的选择 The choice of a new generation
In 1998, The choice of a new generation of The choice of a new generation
渴望无限 (Ask for More)
Desire is infinite (Ask for More)
1999年 百事,渴望无限
In 1999, PepsiCo, eager to infinite
快乐的可乐
Happy coke
2003年 百事,这就是可乐
In 2003, PepsiCo, this is cola
2004年 突破渴望 (Dare for More)
2004 breakthrough desire (Dare for More)
敢于第一 (Dare to Be No.1)
First (Dare to Dare to Be No. 1)
『陆』 英语作文写作
Directions:
Directions: For this part, you are allowed 30 minutes to write an advertisement on your campus website to sell a computer you used at college. Your advertisement may include its brand,specifications/features, condition and price and you contact information. You should write at least 80 words but no more than 120 words.
方向:
说明:这一部分,你可以在校园网站上写一则30分钟的广告来推销你专在大学时使用的电属脑。您的广告可能包括品牌、规格/特性、条件和价格以及您的联系信息。你至少应该写80个单词,但不超过120个单词。
『柒』 “广告命题创作”和“广告文案写作”用英语怎么说麻烦告诉我
不过 可以向你推荐一本广告学专业的书,是面向大学生的教材,你也可以买来看看,《广告文案写作 》作者:刘西平 黄小琴 ,暨南大学出版社--出版
『捌』 英语写作广告
Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every proct is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.
广告正以它们的方式进入到人们的生活中。人们在日常生活中与广告有关因为他们是消费者。广告商通常是制造商,零售商和批发商。他们的商品需要通过广告以引起消费者的关注。因而机会每种产品都以某种方式被广告。在很大程度上来说,好的广告带来成功,而差的广告意味着失败。
There are many ways to advertise and ‘ads’ come in different forms. Newspapers carry advertisements. Some procts are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big instry now and many agencies have been set up to furnish a variety of forms.
有很多方式可以打广告,广告的形式各不相同。报纸可以承载广告。有些产品在电视或者广播中宣传,这样能引起大众的注意。广告牌也可以承载广告。现在广告是一个大产业,并设立了很多机构提供各种形式的广告。
However, advertising is not always truthful. A proct is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised procts and have been dissatisfied with them。
然而,广告并非总是真实的。一种产品通常是被歪曲呈现的。广告商夸大了他想销售的商品的好处。这样一来,他就扭曲了事实。消费者就成为了这类广告的受害者。数百万人们买了广告商品又对它们不满意
『玖』 广告英语毕业论文范文在哪里找
广告英语毕业论文范文很多的,不过论文要原创哦。之前也是费了半天专劲搞不出来,属还是学长给的莫文网,靠谱的说
广告英语语篇的人际意义及其体现的劝说功能
广告英语中人际意义研究
主位推进模式与广告英语的语篇分析
“广告英语”还是“英语广告”?
论商业广告英语的语言特色及翻译技巧
广告英语的语言特点
广告英语中的修辞格与翻译
广告英语的词语特色
浅谈广告英语中双关语、杜撰词、仿拟、明喻和暗喻的翻译
语境理论在广告英语中的应用研究
从系统功能语言学角度看广告英语
试论广告英语的语言特点
词汇歧义在广告英语中的应用及其翻译
试论广告英语的句法特点
广告英语中词汇歧义的语用价值及其翻译方法
广告英语语言特色的分析与研究
论广告英语中的修辞
企业广告英语中模糊语言的语用功能及翻译
论广告英语的词法和句法特征
跨文化背景中的广告英语翻译
广告英语的词汇特点探讨
广告英语的句法特点
广告英语的语言特点及翻译技巧
修辞在广告英语中的艺术魅力
广告英语的功能分析
现代广告英语委婉现象初探
浅析广告英语的基本语言特点及翻译
试论广告英语的修辞艺术
广告英语的修辞格及翻译的基本原则
从言语行为理论分析广告英语
试论广告英语的语言特点
『拾』 关于广告的英语作文!
In our lives,we often see advertisements everywhere.people have different views. some people think that ads can help us know the new procts faster,and also they will provide more informations about the new procts for us.we will choose things well by comparing the procts.it's very convenient for us.however,some people don't support ads.becouse there are too many ads and they may make people feel bored and unhappy.some ads can be confusing and misleading.some unsuccessful ads will lead us to buy something we don't like at all. so,when we choose things in supermarkets,we shouldn't believe all ads.make decidions by yourselves.